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Superdry launches ‘This is the Jacket’ feat. Paigey Cakey
The colder seasons are back. Thoughts have turned toward wrapping and layering up. After months of carefree attitude to clothes wearing, thoughts turn to finding that hero coat – a winter jacket that we will spend so much time in, it will become an essential part of our personality.
This AW17, Superdry focuses on finding that one staple wardrobe piece that will see you through the darker evenings and hazy mornings. Superdry’s jackets film features up and coming grime artist Paigey Cakey who wrote her own track for the video around the universal truth that in winter, your jacket becomes a part of your identity. Whatever you get up to, so does your jacket.
From lightweight outerwear as summer makes way to autumn, to down jackets keeping you warm in extreme cold, Superdry jackets will accompany you through thick and thin. For those looking for a cross-seasonal saviour, smarten up with leather, or go rogue with ripped and ready denim with modern varsity badges and Sherpa linings.
If the weather is more unforgiving, Superdry parkas will quite literally have you covered. From heavy duty to cocoon puffa, camo print to glacier, there’s a range of styles to meet even the most intense of winter extremities, with the addition of high performance premium down for the very first time.
Whatever your inclination this winter, Superdry has the jacket you need. Outerwear is back. How we missed it.