Ditch the Label at River Island

This spring River Island are celebrating 30 years with an exciting people positive campaign. Bringing together a diverse cast as the faces and voices of RI, the high street brand explore identity and reject the idea of labelling. The campaign highlights that labels are for clothes, not people, so they are spinning tired stereotypes on their head and reclaiming labels to make them positive and truly REAL!

To spread the positive vibes, River Island have teamed up with anti-bullying charity Ditch the Label with an exclusive range of empowerment tees and sweats that shout our mantra loud and proud! £3 from every sale, plus an extra £1* for every social share using #labelsareforclothes goes directly to Ditch the Label.

*T&Cs apply – ask in store for more details